Torquay Awarded Prestigious Purple Flag, Devon
PUBLISHED: 21:03 11 October 2011 | UPDATED: 20:07 20 February 2013
Torquay harbourside has been awarded the prestigious Purple Flag for the<br/>quality of the evening and night time activities that are on offer.
Torquay harbourside has been awarded the prestigious Purple Flag for the quality of the evening and night time activities that are on offer, and the cooperation between the council, the police and businesses in managing the area. The scheme assesses each area's crime rates, hygiene standards and a range of visitor attractions.
The official award ceremony will take place in Bournemouth on the 23 November and Torquay will join only 18 other areas in the UK such as Bath, Bristol, Covent Garden Kingston- Upon- Thames and Oxford who have won the right to fly the Purple Flag.
The Purple Flag accreditation recognises excellence in the management of town and city centres at night. Entertainment areas that achieve the standard are judged to be those that offer a better night out to visitors. The award aims to raise standards and improve the quality of towns and cities at night. They are similar to the Green and Blue Flag schemes for parks, green spaces and beaches.
Councillor Robert Excell, Executive Lead for Safer Communities welcomed the news saying, "We are extremely proud to announce that Torquay has been awarded a coveted Purple Flag in recognition of great public spaces, cultural attractions and our unique identity.
"It has been a great joint effort particularly between the council, the Town Centres Company and Devon and Cornwall Constabulary. Many other partner agencies have been involved in the year- long process to achieve the award. Torquay has great public spaces, cultural attractions and a unique identity and we hope the award will encourage more visitors to come and enjoy them."
Ian Broadfoot Chief Executive Torbay Town Centres Company Ltd said, "Torquay was awarded the Purple Flag after assessors from the Association of Town Centre Management (ATCM) came to visit us. This award shows the strides that have been made in Torquay to become a safer, cleaner and a more pleasant place to be after dark, by tackling antisocial behaviour and improving choice for visitors.
"I hope that local businesses will be able to maximise opportunities that this accreditation brings to the town centre. It will also undoubtedly raise the profile of Torquay and the surrounding area as a
very desirable tourist resort, giving a much needed boost to the economy."
The Association of Town Centre Management Chief Executive (ACTM), Martin Blackwell, said , "It is a real pleasure to be awarding Purple Flag status to Torquay. The partnership has worked extremely hard to develop and improve the evening economy and has been justly rewarded. It
demonstrates that our towns and cities at night can be places for everyone to enjoy."
The Purple Flag initiative was developed by a team of industry experts in 2003 and is an accreditation process that helps tackle prominent issues associated with night-time economy. It is supported the Home Office, Association of Chief Police Officers, Local Government
Regulation (LACORS), NOCTIS, Diageo and many other high profile national bodies.
The initiative aims to improve perceptions of places, address imbalances in activities, tackle anti-social behaviour, and encourage a diverse evening offer; providing significant recognition for councils and partnerships who deliver key services associated with the night-time