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Fashion Footprint

PUBLISHED: 08:35 23 August 2010 | UPDATED: 17:45 20 February 2013

Fashion Footprint

Fashion Footprint

Issues surrounding fast and sustainable fashion are tackled head on in a new exhibition in Haldon Forest, writes Alexandra Richards

The 21st-century is a time of fast fashion. Gone are the days of needle and thread, of darning socks and repairing love-worn items of clothing. Nowadays, it is faster, more convenient (and often cheaper) to replace an item than go to a tailor or tend to the holes yourself. I, too, am guilty of rushing into shops an hour before I need to be somewhere, and grabbing a 6 bargain to fulfil my needs for one evening. I rarely think of the consequences or indeed the reasons why we can buy such inexpensive items of clothing.


This year, CCANW (Centre for Contemporary Art and the Natural World) in Haldon Forest is trying to make us do just that; to start thinking about fast fashion and its implications and perhaps change our attitude towards sustainable fashion.


Its time to dig out your needle and thread. Slow fashion is back in vogue


Sustainable fashion appears to be an oxymoron when considering todays largely consumerist mentality. The words conjure up images of starchy fabric, drab colours and shapeless garments. Few high street retail chains stock organic lines due to the lack of interest they initiate. Therefore, I was pleasantly surprised to hear about or, more to the point, see the clothes being exhibited with CCANW this summer.


Fashion Footprints: Sustainable Approaches, part of an extended exhibition entitled Fashion, Textiles and the Environment, the exhibition has been curated and researched by students and graduates from the MA Fashion and the Environment course at London College of Fashion. The garments in this exhibition were produced by some of the UKs brightest young sustainable designers and the outfits are wearable and exciting not a hint of hessian in sight! The textures and patterns created with sustainable fabrics are innovative and attractive, with a beautiful and elegant draped silver eco-jersey dress to a ripstop windshell made from 100% recycled polyester, there is something to interest all tastes.

Fashion Footprints is not purely showcasing innovative design, there is a serious undertone to the exhibition, to raise awareness of slow fashion and to get people thinking about their consumer habits. The four-month Fashion Footprints project explores the major challenges within fashion and offers realistic solutions. The concept of sustainable fashion is a production process that meets the needs of the present without compromising the needs of future generations, while maintaining social, environmental and economic balance. Sharn Sandor, one of the graduate researchers and curators of the exhibition, explained that we should view sustainable or organic fashion in the same context as organic food and local produce.


We should view sustainable or organic fashion in the same context as organic food and local produce


Living in the South West, with the abundance of delicious local produce on offer, this was an analogy I could relate to. Organic fashion has the same characteristics as those of the increasingly omnipresent organic food movement - where a product is created and produced with consideration to the environment and social impact it will have throughout its existence. This involves issues from the carbon footprint of a product to its quality and durability. The widely publicised problems with non-organic food are very similar to those encountered in fast fashion. For example, a mass-produced cotton t-shirt will be treated with such harmful chemicals that those working to create these clothes (often children) can die from the toxic effects of these pesticides and chemicals. This is just one of the stages within the production process that sustainable fashion is hoping to eradicate.


A mass-produced cotton t-shirt will be treated with such harmful chemicals that those working in their manufacture (often children) can die from the toxic effects


The exhibition has been divided into eight sections, each explaining the design process from the cotton fields to the shops. The sections are accompanied by a garment to represent different aspects of sustainable fashion, from a pioneering closed-loop production piece to a hand-me-down cherished garment.


All the clothes featured in the exhibition will be included in a fashion look book available from November through CCANW. This look book will include all of the fashion from the exhibition and it will act as a go-to manual for sustainable design.


The exhibition has certainly changed my outlook on a subject I had rarely considered beforehand. The beautiful garments present sustainable fashion in a contemporary, accessible context, helping to highlight the theory that if small changes can be made even simple considerations such as the brand of detergent you use then everyone can assist in the move towards a more sustainable fashion industry. Although it may be hard to resist the lure of a high street bargain, its time to dig out your needle and thread. Slow fashion is back in vogue.

Fashion Footprints: Sustainable Approaches runs from 1 August to 21 November. For more information visit http://www.ccanw.co.uk or call 01392 832277


Note: The clothes featured in this fashion shoot will not be in the exhibition at CCANW but will be within the look book, featuring all garments involved in the exhibition, available from November


Fashion Footprints Events


September November 2010The exhibition will include several workshops, seminars and other activities throughout its residence at CCANW. Please visit www.ccanw.co.uk or call 01392 832277 for more dates, prices and information.


Friday 24 September
Forum: Wool Culture 2

10am-4pm. Admission 19 (15 conc). Booking essential, includes refreshments and lunch.
Town Hall, Bovey Tracey


Saturday 16 October
Seminar: Material Actions

10am-3.30pm. Admission free. Booking essential.
Studio Theatre, Plymouth College of Art, exhibitions@plymouthart.ac.uk


Friday 22 October
Workshop: Dinner to Dye for

10am-5pm, dinner at 6pm. Admission 30 (25 conc) including meal. Booking essential (numbers limited.)


Friday 22 October
Film: Documentaries to Dye for

7.30pm. Admission 5 (3 conc). Booking essential.


Tuesday 26 October
Half-term Workshop: Felting Accessories

12.30pm-3pm. Admission 4. No booking required.


Thursday 4 November
Conference: Ethical Fashion Insights

10.30am-4pm. Admission 24 (including lunch); 10 conc (does not include lunch). Numbers limited. Book through CCANW.
Somerset College of Arts and Technology, info@ccanw.co.uk


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