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Food blogger ‘The Slimming Foodie’ has put food back into dieting

PUBLISHED: 15:33 12 July 2016 | UPDATED: 20:42 13 July 2016

Food blogger Pippa Payne, aka The Slimming Foodie. Photo by: Darren Vincent

Food blogger Pippa Payne, aka The Slimming Foodie. Photo by: Darren Vincent


Pippa Payne started a food blog as a way of keeping her weight loss on track. Laura Dale meets the slimmer who puts food back into dieting.

Food blogger Pippa makes blueberry baked oats. Photo by: Darren VincentFood blogger Pippa makes blueberry baked oats. Photo by: Darren Vincent

From Formula 1 drivers to family pets, it seems everyone and everything is dieting; whether it’s to gain a competitive advantage by being a pound or two lighter, for health reasons, or just because you fancy being a trimmer version of yourself. Dieting is a multi billion pound industry, which is no longer something associated with that post winter (after you have eaten everything in sight for fear mankind might perish), pre summer (not enough clothes to hide in) lull, when you had vague notions of running down a sandy beach looking less, well, wobbly.

Dieting is now a year long job, pausing only for Christmas. Advice about what to eat, what to avoid eating – it was fat and now sugar is the bad guy – and how to lose weight are all around us. Magazines, billboards, commercials and social media posts often promise quick and easy weight loss solutions; but if there’s one thing dieting teaches you, it’s that quick fixes don’t last.

Ivybridge based food blogger Pippa Payne, aka The Slimming Foodie, knows all too well the challenges of weight loss: “There are so many fad diets out there and people get a bit befuddled by it. Fad diets don’t work because they are not sustainable. My blog is about a life style change rather than a quick fix. It’s about enjoying food and not turning it into something forbidden.”

Amen to that. Food is for enjoying, and at last someone has come up with a way of marrying the county’s burgeoning foodie culture with weight loss. Pippa’s blog contains recipes for blueberry baked oats, honey-roasted butternut squash and sweet potato soup, smoky chilli con carne with broccoli and avocado guacamole and cauliflower rice, slow cooker campfire stew, pink pancakes; and there’s a whole section on ‘fakeaways’ where Pippa has ingeniously recreated some of the nation’s favourite takeaway meals, losing the fat and sugar, but not the flavour.

Pippa makes a delicious honey-roasted butternut squash and sweet potato soup. Photo by: Darren VincentPippa makes a delicious honey-roasted butternut squash and sweet potato soup. Photo by: Darren Vincent

Pippa, a former HR manager, explains: “I put on weight in both pregnancies with my girls and I knew I needed to lose it. I joined Slimming World in January last year, and in order to inspire me to make new recipes and keep up with it, I started the blog. I had two followers for ages and then last Easter I suddenly had 3,000. I thought there was a glitch on my Facebook page.” The Slimming Foodie regularly occupies the top spot on My Taste top food blogs, has more than 65,000 Facebook followers and a food blog complete with professionally made, 15 second how-to videos (Pippa’s husband Darren is a filmmaker).

“The blog is about eating meals that help me lose weight, but it’s also about doing something which is sustainable. I have always loved food and I spend my whole day looking forward to dinner. I cook things that interest me and look good, I don’t want to compromise on having a good meal,” Pippa explains. She adds: “I’ve seen diet recipes which make sweet and sour chicken using Fanta. I use proper ingredients and its all accessible food – not things containing Chia seeds or ingredients you have to buy from a specialist food shop.”

Pippa has about three stone to lose to reach her target weight: “A lot of food bloggers have never been over weight. My blog is about reaching out to people who are on the weight loss journey as well, so everybody feels like they are in it together,” she says. With her new website up-and-running, Pippa is slowly turning The Slimming Foodie into a business with carefully considered product and advertising placements. Once her daughters – six year old Miette and three year old Marlie – are in bed, Pippa tries out recipes, cooks dishes and takes photos. Recipe by recipe The Slimming Foodie is putting food back into dieting.

Food blogger Pippa Payne, aka The Slimming Foodie. Photo by: Darren VincentFood blogger Pippa Payne, aka The Slimming Foodie. Photo by: Darren Vincent


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