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British lifestyle brand RULEis set to launch

PUBLISHED: 09:44 22 February 2012 | UPDATED: 21:05 20 February 2013

British lifestyle brand RULEis set to launch

British lifestyle brand RULEis set to launch

British lifestyle brand RULE set to launch RULE 'STYLE BIKES' by teaming up with iconic fashion house PPQ

British lifestyle brand RULE set to launch RULE STYLE BIKES by teaming up with iconic fashion house PPQ

RULE has joined forces with the influential and iconic fashion house PPQ to launch a strictly Limited Edition PPQ RULE Supreme Style Bike. 100 of the PPQ customised RULE Supreme Style Bikes will be available to purchase via www.rulebikes.comfrom late march 2012, for pre orders only.

RULE is an innovative British Lifestyle Brand set to launch their fashionable and extensive range of designer Style Bikes in February 2012.

The elegant RULE Style Bikes are designed around travelling in style and comfort. Wonderfully chic with elegant frames for men and women these stylish bikes are loved by fashion shops, boutiques, lifestyle stores, art and design outlets across the country where they will be initially displayed. Already garnering interest from UK fashion designers and the style world. RULE has contemporised classic designs and employ the best of modern technology. The RULE range is set to become a permanent fixture on UK streets.

The flagship of the range is the RULE - Supreme, can be mixed and matched to suit any occasion, outfit or setting. RULEs website, (, gives the customer the ability to design their very own, unique RULE SupremeStyle Bike. RULE Style Bikes are inherently stylish and set to rival all other bicycles on the road to become the must have bike on the UK streets. They are sure to top everyones wish list.

RULEs Head of Operations is Cpt Scully RM Rtd, a Commissioned Officer in the Royal Marine Commandos, whom has managed the RM wheeled fleet in conflict zones. RULE is employing a growing team of ex Marine Commandos to ensure each bike is not only a thing of beauty but Hand Built to Military Precision. In addition, RULE has made a commitment to donate 10% of all future profits from adult bikes and accessories to the C-Group charity, which delivers practical support for injured Royal Marines, those in need and their families.The company also provides practical and occupational support, employment and self-employment opportunities to any able bodied or injured Royal Marine, whom is facing the daunting prospect of leaving the Corps.

RULE is the brainchild of entrepreneur Adam Houlding: RULEs ethos is to bring back the sartorial elegance, comfort and high quality that seems to have been lost in modern day pedal bikes; all go-faster stripes, hydraulics, and seats you can shave with! Weve received such positive feedback from all who have seen a RULE Style bike, regardless of age, they really seem to tap into todays zeitgeist. We are proud to bring a new and stylish element into the British bike and fashion industry, the RULE/PPQ partnership proves that the Style Bike has arrived, in spectacular style! We are equally proud to add value and support to our Great British community both Nationally and Locally.

RULE and the Swan Device are Registered Trademarks

For further information please contact:

Kate Head (020 7841 7090/

Julie Smith (020 7841 4875/


PPQ, founded in 1998, is the creation of Percy Parker and Amy Molyneaux. In September 2006 PPQ opened their debut flagship store in a Grade II listed, four-storey, Georgian town house in Mayfair. The label is sold to select boutiques in the UK, Europe, and Japan and have become an inspiration and giant asset to the British Fashion Industry. The PPQ collection succeeds in being a fusion of chic, desperately desirable but wearable pieces which continues to evolve in content and detail every season. Originally celebrated for singlehandedly spearheading the drainpipe revolution, PPQ have become synonymous for their signature cocktail and party dresses, both luxe pop-chic and covetable they have attracted a chorus of style savvy ambassadors including Kirsten Dunst, Lily Allen, Sienna Miller, Rhianna, Keira Knightley, Amy Winehouse, Jade Jagger, Adele, Jessie J and Daisy Lowe.


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