CHRISTMAS OFFER Subscribe to Devon Life today CLICK HERE

85% of children crave more adventure in their lives!

PUBLISHED: 16:58 19 August 2011 | UPDATED: 22:02 21 February 2013

85% of children crave more adventure in their lives!

85% of children crave more adventure in their lives!

Elastoplast launches Adventure 4 Kids! with TV adventurer Nick Baker to inspire families to get adventurous...

Research by family plaster brand, Elastoplast, reveals that 85% of children are longing for more adventure in their lives. The startling statistics highlight that half (52%) of children have never camped out in their back garden or taken part in any adventure sports. Parents are also feeling the pressure with 40% admitting they dont have the time or money to arrange adventurous experiences for their children.




4 out of 5 parents agree that its crucial for their children to experience adventure. However, concern for their kids safety (55%), not having the skills and lacking the confidence (20%) to cope with new activities is holding parents back.

To support parents and inspire children, Elastoplast is launching a new campaign,Adventure 4 Kids!,with adventurer and TV wildlife presenter, Nick Baker. Experiencing outdoor adventures cannot be underestimated.As a kid, I remember the excitement of getting outdoors and having my own mini adventures! From building my first tree house to staying up late to watch the stars its these experiences that stay with you for life. Allowing children to experience risk in a controlled environment helps to develop their ability to face risks in the future and builds their confidence.



Elastoplast is giving kids the opportunity to recreate their adventures and tell the stories behind their cuts and scrapes using an online interactive story-teller atwww.elastoplaststories.co.uk. Kids can create their very own story-boards by clicking and pasting plaster shapes chosen from a selection of creatures, people,



plasters and backgrounds. The best story will win a luxury 5 star family holiday to Greece. For all the details and full terms and conditions please visitwww.elastoplaststories.co.uk.



For the first 1000 stories submitted on the website, Elastoplast will donate 5 to childrens charity,Over The Wall(a charity which provides life-changing experiences and adventures for children with serious illnesses).



Also available to download and print off from the Elastoplast Stories website:




  • BECOME AN ADVENTURERpack for children - full of fun-filled activities to teach kids aged 6-10 about safety, decision-making, basic first aid and other essential life skills

  • KIDS LIFE SKILLSpack for parents gives expert advice from child psychologist Dr. Mandy Bryon from Great Ormond Street Hospital, along with practical activities to help parents teach their children essential life skills including independence, ingenuity and safety.

0 comments

More from Out & About

Tue, 16:33

With breathtaking beaches, rolling countryside, stately homes and unique villages, it’s no wonder high-profile film productions flock to Devon - how well do you know the movies that have set up camp here however?

Read more
Tue, 15:17

Whether it’s on our beautiful beaches, in our magnificent moors or within our stunning stately homes, film productions are constantly setting up in Devon. Here are 16 that you might not know used the county as a filming location

Read more
Friday, October 26, 2018

From angry spirits to headless horses and ghoulish monks, Devon has more than a few supernatural stories to get your skin crawling. We have picked 11 haunted places in the county

Read more
Tuesday, October 23, 2018

October is the perfect time to discover the joys of Exmoor. Jennette Baxter of Visit Exmoor suggests five great ways to enjoy autumn on the moor

Read more
Tuesday, October 16, 2018

Wild camping can be one of the best ways to escape the crowds for a night or two and lose yourself in the landscape - SOPHIE PAVELLE chooses her five favourite places to ‘wild-life’ camp in Devon

Read more
Tuesday, October 9, 2018

From sandy beaches and lighthouse-topped cliffs to views of the Jurassic Coast, the Devon coastline offers many perfect locations for a seaside walk. We pick 10 of the prettiest routes to take

Read more
Tuesday, October 2, 2018

Take our quiz to find out how well you really know Devon

Read more
Tuesday, October 2, 2018

As the weather starts to warm up and the Devon countryside beckons, LIZZIE JANE of the National Trust in the South West offers plenty of walk ideas for you to try. Whether you want a relaxed Sunday stroll or a more strenuous hike, here are 10 walks across Devon (and beyond) to help you escape the crowds and head off the beaten track

Read more
Tuesday, September 25, 2018

The South West Coast Path is celebrating 40 years by calling on people to help raise £40,000. To show their support, teams from Devon’s top tourist attractions are preparing to take to the trail. CHRISSY HARRIS finds out more

Read more
Wednesday, September 19, 2018

Away from the hustle of places like Woolacombe and Ilfracombe, North Devon is peppered with tiny coves, empty beaches and wooded walks leading to secluded bays that feel a million miles away from the tourist trail. BECKY DICKINSON reveals her pick of the best kept secrets on the North Devon coast

Read more
Friday, September 14, 2018

As part of her regular series where she visits Devon’s best places for 24 hours, Lydia Tewkesbury has this time been to Sidmouth

Read more
Thursday, September 13, 2018

Ranging from rocky and windy walkways along the South West Coast Path to the sandy beaches on the picturesque coastline, the district of North Devon is one of the prettiest coastal areas in the South West of England. In no particular order, here are 10 of the prettiest villages in the district of North Devon

Read more
Tuesday, September 11, 2018

In Devon’s towns and cities there’s an awful lot you can do in just 24 hours. For her regular feature, Lydia Tewkesbury travels to see what you can do in a day in Kingsbridge

Read more
Tuesday, September 11, 2018

Villages in Devon are some of the prettiest in the South West. From beautiful little hamlets on the outskirts of the moors to seaside communities, we pick 10 villages in Devon you need to visit

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy



Topics of Interest

Food and Drink Directory

Subscribe or buy a mag today


subscription ad

Local Business Directory

Property Search